When I had a personal trainer, I exercised weekly (lifting weights, walking on the treadmill, rowing, or shooting baskets), felt better, lost weight, and seemed to somehow find time for it. I made time for it. It was a priority.

I spent a focused amount of time creating online products or programs using the capabilities of Coaches Console. The difference comes in executing and informing. I have told people about them once, maybe twice. People tend to forget about you unless you keep in front of them. I had the mistaken idea that if you build it, they will come.

When I am connecting regularly and consistently, it becomes much easier. I no longer make excuses for not following up. I may not always hit my goal, however, the chances improve significantly, and I get much closer, when I create a plan and keep at it regularly. Do you make the excuse that I just don’t have the time to follow up?

It just works when you are consistent. It only takes a little time to do.

Of course, this is where the creativity comes in.  This is how we convince ourselves that the goal was misguided, not us. I have either used the excuse myself or heard them many times from others.

We say:

  • when the economy or industry turns around, then the goals will make sense.
  • when I have the right message, email, or presentation
  • when I hire the right people, then we can do it.
  • the goal was too lofty anyway, it is not motivating, we need to get rid of it.
  • the plans just didn’t work out, even though we didn’t execute them.

What good are all the excuses?  They make us feel better for a short time.  Since we aren’t hitting our goals, we are likely still experiencing the same problems that the goal was supposed to address.  Whether it is an inefficient process, or sales that aren’t growing, the pain and discomfort are still present.

What are some less Obvious Excuses?

Sometimes we can hide behind excuses.  For example, your goal is to diversify your client base, and grow with new customers or clients. It can be scary to be dependent on a few for all your business.  However, if sales are up, it is much easier to feel like you are moving forward.

Someone asks you, “How is business?”  It seems only natural to tell them about how you have more work than you know what to do with, but you leave out the fact that it is same big customer or client who gave you an additional project. You are afraid to lose them and you are putting 100% of your time and resources with these few accounts. Realistically, your goal of diversifying and become healthier long-term has gone to the back burner with no significant progress.

Who Are Your Excuses Fooling Anyway?

Who really cares about your goals? There may be some but, not like you do.  By giving the excuses you are just fooling yourself. It lulls you in to believing that you have no choice but to eliminate the goal. It wasn’t you or your business’s fault. It was based on outside factors.

You stop trying all together. You believe your own excuse.

Deep down, that general feeling of anxiety, that nagging state of being uneasy, that empty feeling that you are not winning, is the knowledge that your goals are not being met. You wish they were.

What do you do to fill that emptiness? You make new promises. You will make new goals at the beginning of new year. Next year you will get our processes in place. Next year you will diversify. Next year we will build the right team and get the right people on the bus.

The vicious cycle continues to repeat itself year after year.

Who has goals and objectives that started on the list 4 or 5 years ago?

You don’t have to play victim in a rat race. You can get off now.

Have a Mid-Year Goal Review

It is mid-year and it is a great time to review your goals.  Here is a quick process to get started:

  1. Dust off the plan/list of goals for the year.
  2. Create a gap analysis that has multiple parts.

For each goal consider the following:

  • The Goal:
  • Plan in Place:  Yes/No
  • Did we execute the plan?  Yes/No
  • If yes, how well?    (score 1-10)
  • If well, was the plan good/bad? (score 1-10)

You assume that since you are not hitting your goals than you have a bad goal or an ineffective plan.

It is more likely that you:

  • Never really came up with a plan.
  • Didn’t execute the plan if you have one.
  • Didn’t execute the plan well or consistently.

Sometimes you may have a bad plan. You may have never got to that step or you failed on executing. Don’t recreate the wheel. Many times the first plan is the best plan. It is hard to acknowledge that you just didn’t execute, but that is better than having to come up with a new plan when you don’t even know if the first plan isn’t the best.

3.Analyze the gaps and set up actions to get back on track

If you had:

  • a bad plan well executed, tweak the plan.
  • no plan, create a plan and execute well.
  • a good plan and didn’t execute, create an accountability plan to make sure you execute.

Commit to Accountability

You own your business which makes you the leader. If you don’t hold yourself and the team accountable, who will? You must commit to accountability. You need to keep the goal in front of everyone, measure our progress, report on the progress, and consistently work the plan.

The only way I know to stay focused and committed to my goals is to develop a consist amount of time to work on them and to develop specific, measurable actions that must be followed consistently.

Pick any positive goal and work your plan consistently. See if you don’t have improved results.

You will be amazed how this works!