As a business owner that prices your services and products based on an hourly rate, or comparative to your competition, you will always struggle with whether you should be charging more. If you are a solopreneur, you will find that you reach a plateau based on how many people or businesses that you can help at one time.

Do you work with each person or business one at a time? If so, you are limiting the time you have available; something inevitably doesn’t get done. What do you let go of and/or not do at all? Many small businesses tend to neglect billing clients or customers, pay their bills, or follow up with prospects, simply because they don’t have enough time.

To help remedy this issue, here are seven ways you can use to scale your business so that you do have time for other things such as time with family and friends, time for relaxation, time to take a vacation or whatever else you would like to be doing.

  1. Have a unique point of view that sets you apart from your competition                                                                        Your product or service is not based on price but rather on the value you provide. You have a specific name for your product or service that makes it unique. You have a system. You bill prior to providing the services or products.
  2. Have a repeatable process or product                                                                                                                                                  Your process produces results that are valuable and quantifiable. You have packages of your products or services based on different levels like jumpstart to advanced. You give your prospects what they want or can handle at a given point. You have multiple entry points to sell them what they need.
  3. Have a set methodology to help you pre-qualify your ideal clients or customers                                                         You deliver value and have steps to build awareness by educating your prospects prior to connecting with them. You know how to convert prospect into customers or clients. You discover during the marketing conversation if they are a good fit for your business. You have a set method like educating, discovery, research, presentation, conversion, implementation and review. You also follow up with new customers or clients regularly.
  4. Have a consistent lead generation flow                                                                                                                                                 You are focused on who your ideal customer or client is. You have exceptional content that attracts your ideal customer or client. You use the content through multiple marketing channels. You are reusing your content in order to share the same message consistently. You address issues that your ideal client or customer is dealing with.
  5. Have a method for tracking your lead conversion rate                                                                                                                How many leads are ideal and become clients or customers? How many appointments are needed to convert a prospect into a client or customer? You pre-qualify your email opt-ins and research them prior to adding them to your email list. You offer a low cost introductory option. You find out how willing they are to invest in their business. You deliver a plan and give them ideas on how their business can be different.
  6. Have a partner network                                                                                                                                                                                You connect with your ideal clients or customers through multiple methods like networking, giving attention getting talks, being in associations with them, etc. You have strategic partners that provide products and services to your ideal clients and customers. You collaborate with your partners to provide additional products and services or to promote one another. You provide workshops, webinars, and/or seminars that benefit your partner’s clients or customers.
  7. Have a documented process                                                                                                                                                                       You delegate portions of your process or system to others like virtual assistants, office staff, or an outside service. You get the tasks off your plate that you dislike, can’t, or shouldn’t be doing by having a documented process. Processes allows you to let others generate leads, convert them, and provide the products and services. It is not only you!

By following these seven steps, you can focus your attention on the plan for the business. What is the plan for the next 90 days? Do you have a quarterly plan for your business? You should draw up a plan that is on one page and follow the tactics of it.

When you have a quarterly plan that focuses on only three objectives, you are readily able to measure your success, have specific action steps and determine who is responsible.