Many business owners and leaders are using their experience and expertise and turning it into books. Some of the books may end up on a best seller list. Many self-publish their book like I did using Amazon Create Space. The author retains the rights to their work and pay for printing costs per book sold.

Writing a book isn’t the right for every business owner or leader. Writing the book is the easiest part, promoting your book takes even more energy. Still, becoming a published author can be a valuable way for business owners and leaders to stand out from the crowd. Here are some of the ways writing a book can help you identify and promote your business and raise your profile.

1. Promote Your Unique Value Proposition (UVP)

When you write a book, it is important to connect with the specific benefits that you bring to your customers or clients. This can differentiate you from your competition. But you will want to bring in some outside assistance to help define your unique differentiators from an unbiased position. Find a collaborative party with experience marketing with a book. Know who your audience is and what they are looking for. Create a great cover page and title that catches their attention.

2. Promote Your Message

Putting your business expertise in print can be a good way to be clear on your message, even if you don’t know you have one. I can tell you from experience in writing a book that I did not think I had enough material to share. Once I started writing more ideas came to my mind. I kept coming up with more that I could add to the book. I finally had to tell myself to just get it published and you can always write another one, like a sequel to a movie. The process of talking out your ideas with another person can help you identify what you do every day that make you and your business uniquely valuable to your customers or clients.

3. Attracting Prospects

Publishing a book is a terrific way to attract ideal clients or customers to your business. They are prequalified, since they have already bought into your message. It saves you the preliminary time that you would have spent to gain their attention without a book.

If you are concerned that prospects will feel they really don’t need to hire your business because they can read your book instead, you don’t need to be concerned. They are the people who are not going to hire you anyway. The good clients or customers you want in your business are the ones who understand that ultimately, no one else can provide your product or services the way that you do.

4. Selling Your Book and Yourself

Publishing your book is an event you can use to promote and generate awareness for your business. Being a published author lends you credibility as you are literally the person who “wrote the book” using your own ideas and perspective. You can also reference the book when you give presentations or talks on a multitude of subjects. Use the book to your advantage and to build rapport with your prospects.

The Bottom Line

The bottom line is to think of your book, as a way to gain additional clients, not as income from book sales. There are so many books available that it is highly unlikely that you will become a best seller.