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Six Social Media Metrics for Businesses to Track

You need to develop a presence on social media to help you grow your
business and form that all-important relationship with your customers or clients. How do you know if you are using the right medium? Is it even working, at all? What are the social media metrics you should be watching to ensure your company is headed down the right path? Is there any way to find out?

As a matter of fact, there sure is.

The truth is tracking social media doesn’t have to be any more difficult than tracking your other marketing campaigns, you just have to know what to look for. If you are just getting started, below are six metrics worth watching to help you determine how social media is working for your business.

1. Increased awareness/mentions

For many business owners, this is how they will
begin tracking social media because it is an easy way to get started, especially as building awareness is one […]

Hire Right, Fire Less

“I am convinced that nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.” – Lawrence Bossidy

 ”Do not hire a man (or woman) who does your work for money, but him (or her) who does it for the love of it.” – Henry David Thoreau

How do you know that the person will be a good or great employee?

It’s not all about the person that you hire as much as it whether they resonate with the mission, vision, and values of your business. Do you have a clear mission, vision, and values for your business? You have clear statements about your business that you share with prospective employees during the interview process. By being clear, your statements cannot be misinterpreted by a prospective employee. You have a clear and concise job description and you interview only the people who are qualified […]

By |September 19th, 2016|Uncategorized|0 Comments

Are your Employees Engaged?

What do I mean by Engaged?  This is not like being engaged to be married; but that you are engaged in your work or business. To be fully committed to the task and vision and mission of the business.

Wikipedia definition – Employee engagement is a property of the relationship between an organization and its employees. When employees find the physical workplace and especially the psychological work environment (organizational culture) to their liking, they form a positive emotional connection which makes them much more likely to “go the extra mile” and commit enthusiastically to their own job and their role in the organization. The choices and action which this heightened positive emotional state can bring about are called “engagement”.

An organization with ‘high’ employee engagement might, therefore, be expected to outperform those with ‘low’ employee engagement, all else being equal.

From Forbes Business article (4/10/14) – businesses all over the world are trying to build an inclusive, passionate, […]

By |September 12th, 2016|Uncategorized|0 Comments

Ten Business Plan Myths and the Compelling Truths

Business planning documents can be overly complex if you make them that way. Why do we believe the following myths about business planning?

The Ten Myths are:

All Business plans are in writing
The plan MUST be long to be good
The primary purpose is to obtain financing
It is easier for others to do the business plan
You can and should do it by yourself
It takes at least 6 months, a significant amount of people’s time, and hiring expensive consultants
Once it is completed, it will sit on a shelf, so why bother
The business is to small; business plans are for larger businesses
I know where my business is going so I do not need a business plan
I can pay a consultant to write it for me and that will be good enough

Can you relate to any of these myths or have you believed them? Why do we believe these myths?

If these are really myths, how will you overcome them?

I have […]

Change Your Vision, Change Your Life

Have you ever heard the axiom, “No matter where you go, there you are”?

The same is true for the life you have created. You are where you are, based on the decisions that you have made, the people you have chosen to associate with and the sum total of your five closest friends.

Interesting formula isn’t it?

Is it time to make some new friends? In the wise words of Ricky Ricardo, “you got some splainin’ to do Lucy”! It is time to stop the blamin’ and complainin’ and accept the fact that the buck stops here, right now, with you. It’s not what happens to you that matters, it’s what you do about it.

Stuff will happen.

Work on building your character and your resolve and stop looking for reasons to justify your particular situation. It was Henry Ford who said, “Whether you think you can or can’t, either way you’re right”.

Success in Business is […]

What will you do when you leave the business?

You may have started your business with the goal of someday selling it and getting a big payoff. You may have started your business because you have a particular skill and wanted to work for yourself. Be your own boss. You have devoted your entire life to making the business be a success, working your tail off, putting in crazy hours and making many sacrifices to grow your business.

One day the reality comes true that you are ready to sell the business and move on with your life. You suddenly realize that your goal had been to take your business to a successful exit and you have no idea what is supposed to come next.

Going Through with the Sale of a Business:

The process of selling a business can be all-consuming. Many business owners spend a large amount of time in researching all the options and negotiating with buyers, not to mention the endless review of legal […]

Are You Engaged?

What do I mean by ‘Engaged’?

Not as in engaged to be married but as in engaged in your work – to be fully committed to the task.

Wikipedia definition: Employee engagement is a property of the relationship between an organization and its employees. When employees find the physical work place and, especially, the psychological work environment (organizational culture) to their liking, they form a positive emotional connection which makes them much more likely to “go the extra mile” and commit enthusiastically to their own job and their role at the organization. The choices and action which this heightened positive emotional state can bring about are called “engagement.”

An organization with ‘high’ employee engagement might therefore be expected to outperform those with ‘low’ employee engagement, all else being equal.

From Forbes Business article (4/10/14): Businesses all over the world are trying to build an inclusive, passionate, multi-generational team. In fact, I believe the issue of “engaging people […]

How to Make Your Business Stand out from the Crowd

One of the more common complaints from business owners is how difficult it is to compete and how it is getting more difficult each day. The reality is that your competition will never disappear; however, there are several effective strategies that can reduce the competition’s influence on your business.

Here are two fundamental approaches to combat your competition: Defining your Unique Value Proposition (UVP) and having a written Guarantee. Unique Value Proposition This is also referred to as a Unique Selling Proposition (USP). Many use the terms synonymously. I like the term “value” vs. “selling”, because at the end of the day, the reason your customers buy from you is the overall value you provide, not just what product or service you are selling.

To really define what a UVP is, it is useful to break down the phrase and define each word:

Unique – Refers to the characteristics of your product or service that distinguish you […]

7 Steps to Local Search Dominance

Local shoppers are going online to find products and services in your town, get found when they do!
Right now, in every community in America, increasing numbers of people of all ages are turning to the internet to find products and services right there at home.
This trend, known generically as local search, presents a huge opportunity for small businesses who focus on winning in this arena. Below are 7 steps every local business should explore today in order to gain a competitive advantage in their local markets. (Someone in your market and industry is doing this, why not you?)

1. Register with the primary local and social search engines
Google, Yahoo, Microsoft, AOL, Ask, Local.com and TrueLocal are all awaiting your information as they build local search directories. Make sure you are listed. Angie’s List, Craig’s List, and Insider Pages are sites building directories with user generated reviews. Get in those as well and manage your online […]

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