Strategy

How Public Speaking Benefits your Business

When you as a business owner, leader, or sales person consider all the ways that you currently use to generate leads or referrals for your business, you tend to think of what you have always done.

This usually includes:
• asking for referrals
• your current connections and associations
• existing clients
• making phone calls
• sending emails

Rarely have I found that we think of using public speaking as a method for generating leads. If you think about it, how much more qualified prospects can you have if you are speaking in front of your ideal prospects. If you provide them will valuable content that leaves them wanting to know more and wanting to stay connected to you and your business. I know myself that I have been to conferences and seminars that leave me wondering why I attended as I didn’t hear anything that I had not heard before.

What value can you provide that is thought provoking and […]

Seven Tips For Writing Your Book in 30 Days

Are you a lone writer who has been putting off a story idea, and you have decided it is now or never? Maybe you a part of a group of people that are determined to write a book together. Maybe you want to interview other people who can add insight for your book. I know from experience that I had someone who was encouraging me to share my ideas and experience.

Writing a book in a month can have its challenges. When I wrote my book I spent time a coffee shop where I could concentrate on one chapter at a time. I told a few people there what I was doing and they wanted to know if they could get a copy when I was done. The coffee shop wanted to help me promote the book. They could say that I wrote it while I was at their coffee shop. You can find many […]

How to Refocus Your Message on Problems

Does your message place the focus on what you provide as a solution? What are the benefits that your solution provides to your client or customer? If you are always talking about what you do and not what your prospect will receive you are focused on the wrong thing.

Matching your message to your ideal client or customer is the most important when is comes to marketing. You have about five seconds to get and keep their attention and you can’t waste precious time with a message that doesn’t connect with them. You are just another clanging symbol.

A message that connects clearly addresses an issue that your ideal client or customer wants a solution for. They want to experience a resolution to the issue(s).
They want to solve their problems.
They don’t care about your solution by doing step 1, 2, and 3. if you don’t first and foremost let them know that you understand what they […]

7 Steps to Consistent Referral Generation

Understanding your customer or client’s lifecycle and mapping their touch points is the key to generating a consistent flow of referrals.

Referrals happen, thank goodness, but for too many, they happen randomly, almost accidentally.

One of the keys to tapping the systematic generation of referrals is to identify and address the touch points that add up to lead a customer or client to the logical and emotional decision that your business is referable.

Every person, place, and thing in your business that comes into contact with a prospect or a customer or client is performing a marketing function. Your business referability is being decided by the sum total of those contacts.

You may create a referral kit that includes a white paper, article, a link to a webinar or video, or something of value that you show to your referral sources and that you will provide to the prospect. This kit helps your referral sources to understand more […]

How to Get and Use Testimonials, Referrals, and Reviews

One of the most overlooked yet critically important benefits of building a successful business that really serves its’ customers is that people like what you are doing. Maybe some of them send you referrals or give you a testimonial. They might endorse something you are doing or give feedback on new products or services you are thinking about providing. Or, they might not.

If you are doing a good job but aren’t getting the kind of support you need from your customers or clients, there can only be one reason: You aren’t asking for it.

The hair stylist business that doesn’t capture the name, email address, phone number, birth date, wedding anniversary, and children’s names and ages (and remembers to commemorate these dates) for every single client does itself no favors and will always be “accepting people off the street.”

The business advisor who assures himself that someday a CEO will be golfing with another CEO and his […]

The Excuses that We Tell Ourselves

When I had a personal trainer, I exercised weekly (lifting weights, walking on the treadmill, rowing, or shooting baskets), felt better, lost weight, and seemed to somehow find time for it. I made time for it. I made it a priority.

I spent a focused amount of time creating online products or programs using the tools available on Coaches Console. The difference comes in executing and informing. I have told people about them once, maybe twice. People tend to forget about you unless you keep in front of them.

When I am connecting regularly and consistently, it becomes much easier. I know longer make excuses for not following up. I may not always hit my goal, however, the chances improve significantly, and I get much closer, when I create a plan and keep at it regularly.

It just works when you are consistent.

Of course, this is where the creativity comes in.  This is how we convince ourselves that […]

How a Change in Perspective Results in Business Progress

The failures and successes of your business are often due to your perspective. Short-term failures can result in long-term achievement, while quick wins may lead to future losses. By changing your business perspective, you can turn what seems to be am obvious failure into a glowing success. You can also accomplish the opposite as well!

Shifting your business mindset can help you to better understand the situations and avoid a false perspective. But to change your mindset or perspective is often easier to say than to do. It is crucial to the success of your business (and often yourself) that you gain and maintain the right perspective that ensures you are making the best decisions. Before you change your perspective, you need to identify what is holding your business success back or remaining as status quo.

Here are five ways you can successfully change your business perspective:
Slow and Steady Wins the Race
Think of your business successes […]

Measuring Performance and Setting Targets

What are the advantages of reviewing business progress and target-setting?

Measuring your business performance and setting targets are important processes for helping your business to grow. Many small businesses can run themselves quite comfortably without much formal measurement or target-setting, but growing businesses still need to have a handle on these processes.

It can greatly benefit your business if you think about long-term proposals and strategically plan for them. This is particularly important if you want to expand your business by taking on more staff, creating departments within the business, or appointing managers or directors.

Benefits of business reviews

Strategic business reviews are useful if you:

are uncertain about how well your business is performing
want to know how to get the most out of your business or market opportunities
have a business plan that is out of date and you haven’t updated it since you started the business. You did it, but is it still relevant?
see […]

Reviewing your Business Progress

As a business owner, you need to keep your team members informed about the company’s progress. Employees are often only given an annual performance review and they want more. A business progress update can be thought of like a performance review for the company and it should be done on at least a quarterly basis rather than annually.

Sharing the progress with your team members gives you, the owner, the chance to further motivate employees and explain any changes in strategic direction you may have planned based on the company’s financial performance. Why are these changes necessary for the company’s growth or sustainability?

Reviewing actual results in comparison to forecast and budgeted objectives is beneficial to all your team members. Review the goals for the year that were expressed in the company’s strategic plan and see which goals the company is reaching and where it is falling short. Show your team members how their position supports […]

Three Keys to Strong Business Financials

Many businesses fail for a number reasons like ineffective management, insufficient funding, indescribable competition, and astronomic costs. I have personally seen this happen to many businesses.

Why do some succeed and others fail? It is easy to explain. Regardless of size and industry sector, most healthy companies share the following three characteristics when it comes to their financials:
Sufficient revenue
You and I have heard it before, but this cliché is true: Cash is king. Without sufficient revenue coming in, profitability will be precarious at best. To determine how much revenue your business needs to be profitable, perform a profitability breakeven analysis. Then review your sales and determine where you can make changes. For example, you may need to invest more in Research & Development or focus more on prospective clients or customers.

I was in a conversation with a business owner and he said that he was always having to use his credit line to make his […]

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