Networking

How Public Speaking Benefits your Business

When you as a business owner, leader, or sales person consider all the ways that you currently use to generate leads or referrals for your business, you tend to think of what you have always done.

This usually includes:
• asking for referrals
• your current connections and associations
• existing clients
• making phone calls
• sending emails

Rarely have I found that we think of using public speaking as a method for generating leads. If you think about it, how much more qualified prospects can you have if you are speaking in front of your ideal prospects. If you provide them will valuable content that leaves them wanting to know more and wanting to stay connected to you and your business. I know myself that I have been to conferences and seminars that leave me wondering why I attended as I didn’t hear anything that I had not heard before.

What value can you provide that is thought provoking and […]

Four Ways Writing a Book Can Boost Your Business

Many business owners and leaders are using their experience and expertise and turning it into books. Some of the books may end up on a best seller list. Many self-publish their book like I did using Amazon Create Space. The author retains the rights to their work and pay for printing costs per book sold.

Writing a book isn’t the right for every business owner or leader. Writing the book is the easiest part, promoting your book takes even more energy. Still, becoming a published author can be a valuable way for business owners and leaders to stand out from the crowd. Here are some of the ways writing a book can help you identify and promote your business and raise your profile.

1. Promote Your Unique Value Proposition (UVP)
When you write a book, it is important to connect with the specific benefits that you bring to your customers or clients. This can differentiate you from […]

How to Write Articles that Generate Attention – Part 2

Why would you write an article, blog post, or social media post that is vague or doesn’t connect with your readers?

In the last post (part 1) we provides ideas for how to write an article that generates attention. Now we will focus on create an attention getting title and types of articles.
How to come up the titles for your articles
Don’t worry about the category first, focus on coming up with a long list of ideas. For businesses, often the best place to start is with issues or questions your clients or customers have. Try to think of every question you were ever asked and every issue you have solved. And write a very long list of 50 or more topics. Don’t edit, don’t think, just write it down.

Then later you can go back and prioritize the most important questions and issues. Now turn topics into titles. “Unable to get attention of prospects” turns into […]

How to Write Articles that Generate Attention

When you think about writing an article that will generate attention for your business you may be like most businesses and think that you could never come up with something that others will want to read.

One of the best marketing tools for a business is to provide valuable information to your prospects.

You can share this information through conversations, speaking, writing all kinds of content, including articles, reports, newsletters, and blog posts.

In many ways, writing is the most potent as you can get written information out to your prospects quickly and inexpensively if you know what you are doing.

You can break articles into several categories

Step-by-step. These are detailed, how-to articles that explain step-by-step how to do something. They can often be focused on solving a problem or issue.

Specific number of tips. This gives an overview of a certain area of knowledge and gives specific tips that you can use to be […]

How to Refocus Your Message on Problems

Does your message place the focus on what you provide as a solution? What are the benefits that your solution provides to your client or customer? If you are always talking about what you do and not what your prospect will receive you are focused on the wrong thing.

Matching your message to your ideal client or customer is the most important when is comes to marketing. You have about five seconds to get and keep their attention and you can’t waste precious time with a message that doesn’t connect with them. You are just another clanging symbol.

A message that connects clearly addresses an issue that your ideal client or customer wants a solution for. They want to experience a resolution to the issue(s).
They want to solve their problems.
They don’t care about your solution by doing step 1, 2, and 3. if you don’t first and foremost let them know that you understand what they […]

How to Thrive at Networking Events

Networking events are those times in business and life when people gather together, generally in larger numbers to exchange contact info, see acquaintances, and socialize.

How can networking be thriving as opposed to just surviving, in these situations? Don’t wait until you are in the right mindset to make connections and network. You have to kick yourself out the door. Once you are there, apply the 3 P’s strategy “Pause, Process, Pace”.

Pause

There are several steps in this process that will help you prepare for a successful networking experience. Think of it as a time to make connections, not sales.

Preregister. Committing to an event in advance makes you less likely to back down. You then have time for mental preparation, and you ensure yourself a spot at events that matter. Too many people register for FREE events and never show up. You can gain so much by just showing up. It means you are committed […]

7 Steps to Consistent Referral Generation

Understanding your customer or client’s lifecycle and mapping their touch points is the key to generating a consistent flow of referrals.

Referrals happen, thank goodness, but for too many, they happen randomly, almost accidentally.

One of the keys to tapping the systematic generation of referrals is to identify and address the touch points that add up to lead a customer or client to the logical and emotional decision that your business is referable.

Every person, place, and thing in your business that comes into contact with a prospect or a customer or client is performing a marketing function. Your business referability is being decided by the sum total of those contacts.

You may create a referral kit that includes a white paper, article, a link to a webinar or video, or something of value that you show to your referral sources and that you will provide to the prospect. This kit helps your referral sources to understand more […]

What Does Relationship Marketing have to Do with Business?

There are many definitions for Relationship Marketing. Here is one that I found:
“Relationship marketing is a strategy designed to foster customer loyalty, interaction, and long-term engagement. It is designed to develop strong connections with customers or clients by providing them with information directly suited to their needs and interests and by promoting open communication.”

While I can agree with the above it leaves out one very important word. It kind of implies the word somewhat but does not include the actual word and it should for this word cuts right to the heart of the term itself and to the word “relationship.”

The word I am referring to is “emotion.”

The word emotion speaks to that place where few businesses and brands spend time. For just as in any relationship in life, touching on human emotions, preferably the positive emotions, is the key to any happy, healthy, and long-term relationship. How do others feel when they hear your […]

Six Social Media Metrics for Businesses to Track

You need to develop a presence on social media to help you grow your
business and form that all-important relationship with your customers or clients. How do you know if you are using the right medium? Is it even working, at all? What are the social media metrics you should be watching to ensure your company is headed down the right path? Is there any way to find out?

As a matter of fact, there sure is.

The truth is tracking social media doesn’t have to be any more difficult than tracking your other marketing campaigns, you just have to know what to look for. If you are just getting started, below are six metrics worth watching to help you determine how social media is working for your business.

1. Increased awareness/mentions

For many business owners, this is how they will
begin tracking social media because it is an easy way to get started, especially as building awareness is one […]

A Networking Idea That Will Increase Business

Start referring your contacts to other professionals and watch your business grow.

When I was just starting my consulting business in 2004, I knew that I wanted networking and referral marketing to be a major part of my marketing strategy. One of the biggest questions I had in mind at the time was, “How do I find the right people and how do I generate referrals for them?”

I have joined a network of local businesses after I was referred to a meeting by another business person in the area. I also have acquired other contacts in the Business and Information Technology arena over the years. I’d like to share with you just one of the techniques I heard someone else use that had a huge impact on their ability to provide quality referrals to others.

Do you want to be the person others come to if they need a referral for anything–the “Go-To Person.”? A person […]

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