Marketing

How prepared is your business?

As you think about the objectives you had for this year and what was it that did not get accomplished? What would it be like if you accomplished it in the new year? How important is it to you and your business?

Many businesses just move on to the next year without being clear about what they want to achieve. You could be like many people and only focus on getting things done. There is even a book called Getting Things Done. I started to read the book and decided that I didn’t have time to read it all. What an oxymoron!

Take some time to reflect on what has gone right in your business and then move on to what you will direct your attention to in the next year. It is time to determine how you will prepare for success in the new year? What will the business be like if you reach […]

Follow up is the Key

After you have connected with the person responsible for booking your talk you must always follow up. If you don’t follow up then you are putting all your time and effort into creating the talk at risk.

Follow up to get your talk booked. This can be by email, phone call, or mail (postcard). You want to find out how many sign ups there are and remind them of your talk.

If they ask you to send more info or they must pass by their boss these are just excuses. Remember that they are busy too and need to think about it.

We don’t follow up because we are afraid of a no or that we are pestering them. It may not be their #1 priority or on the back burner for them/ What if they say yes but mean no. There are so many limiting belief as to why we don’t follow up.

Assume that everybody is […]

A Method to Follow in Your Presentation

What is your method for verifying whether you have covered all the bases in your talk?

Here is a checklist you can follow to make sure your talk is valuable and clear.

 

 

Did I begin the talk with the end in mind?
a)  Do I have a clear call to action and outcome that I desire the audience to take.?
b)  What do I want to reveal to them?

 

 Is each point I am making clear?
a)  Do I have a relevant Then, Now, and How story for each point?
b)  Have I varied the stories?
c)  Do I have a few reflective questions sprinkled throughout?

 

Will I have a Q&A session? If so, how will I keep control?
a) When will the Q&A session happen? Please do not end with the Q&A as this is fatal

 

Do I have an offer?
a)  How will they sign up for the offer?
b)  Have I included a time limit or bonus for signing up […]

How Public Speaking Benefits your Business

When you as a business owner, leader, or sales person consider all the ways that you currently use to generate leads or referrals for your business, you tend to think of what you have always done.

This usually includes:
• asking for referrals
• your current connections and associations
• existing clients
• making phone calls
• sending emails

Rarely have I found that we think of using public speaking as a method for generating leads. If you think about it, how much more qualified prospects can you have if you are speaking in front of your ideal prospects. If you provide them will valuable content that leaves them wanting to know more and wanting to stay connected to you and your business. I know myself that I have been to conferences and seminars that leave me wondering why I attended as I didn’t hear anything that I had not heard before.

What value can you provide that is thought provoking and […]

How to use Public Speaking in Marketing

When I started my first business I had no experience speaking in public. I worked with customers that had technology issues and I mostly spoke in the language of techno speak. I spoke in terms that I knew with many acronyms and computer slang. As I worked more closely with the actual users I had to change to speaking in terms that they could understand. The terms I used were that same terms that they used when they wanted me to do something for them. I did not try to tell them how I was going to do something.

As I grew the business I discovered that I needed to be able to speak on many different levels from the executives to the employees. They each had a different need as some needed more details than others. This is when I discovered Toastmasters.

When I joined Toastmasters, I thought I would check it out for a […]

Seven Tips For Writing Your Book in 30 Days

Are you a lone writer who has been putting off a story idea, and you have decided it is now or never? Maybe you a part of a group of people that are determined to write a book together. Maybe you want to interview other people who can add insight for your book. I know from experience that I had someone who was encouraging me to share my ideas and experience.

Writing a book in a month can have its challenges. When I wrote my book I spent time a coffee shop where I could concentrate on one chapter at a time. I told a few people there what I was doing and they wanted to know if they could get a copy when I was done. The coffee shop wanted to help me promote the book. They could say that I wrote it while I was at their coffee shop. You can find many […]

Four Ways Writing a Book Can Boost Your Business

Many business owners and leaders are using their experience and expertise and turning it into books. Some of the books may end up on a best seller list. Many self-publish their book like I did using Amazon Create Space. The author retains the rights to their work and pay for printing costs per book sold.

Writing a book isn’t the right for every business owner or leader. Writing the book is the easiest part, promoting your book takes even more energy. Still, becoming a published author can be a valuable way for business owners and leaders to stand out from the crowd. Here are some of the ways writing a book can help you identify and promote your business and raise your profile.

1. Promote Your Unique Value Proposition (UVP)
When you write a book, it is important to connect with the specific benefits that you bring to your customers or clients. This can differentiate you from […]

How to Write Articles that Generate Attention – Part 2

Why would you write an article, blog post, or social media post that is vague or doesn’t connect with your readers?

In the last post (part 1) we provides ideas for how to write an article that generates attention. Now we will focus on create an attention getting title and types of articles.
How to come up the titles for your articles
Don’t worry about the category first, focus on coming up with a long list of ideas. For businesses, often the best place to start is with issues or questions your clients or customers have. Try to think of every question you were ever asked and every issue you have solved. And write a very long list of 50 or more topics. Don’t edit, don’t think, just write it down.

Then later you can go back and prioritize the most important questions and issues. Now turn topics into titles. “Unable to get attention of prospects” turns into […]

How to Write Articles that Generate Attention

When you think about writing an article that will generate attention for your business you may be like most businesses and think that you could never come up with something that others will want to read.

One of the best marketing tools for a business is to provide valuable information to your prospects.

You can share this information through conversations, speaking, writing all kinds of content, including articles, reports, newsletters, and blog posts.

In many ways, writing is the most potent as you can get written information out to your prospects quickly and inexpensively if you know what you are doing.

You can break articles into several categories

Step-by-step. These are detailed, how-to articles that explain step-by-step how to do something. They can often be focused on solving a problem or issue.

Specific number of tips. This gives an overview of a certain area of knowledge and gives specific tips that you can use to be […]

How to Refocus Your Message on Problems

Does your message place the focus on what you provide as a solution? What are the benefits that your solution provides to your client or customer? If you are always talking about what you do and not what your prospect will receive you are focused on the wrong thing.

Matching your message to your ideal client or customer is the most important when is comes to marketing. You have about five seconds to get and keep their attention and you can’t waste precious time with a message that doesn’t connect with them. You are just another clanging symbol.

A message that connects clearly addresses an issue that your ideal client or customer wants a solution for. They want to experience a resolution to the issue(s).
They want to solve their problems.
They don’t care about your solution by doing step 1, 2, and 3. if you don’t first and foremost let them know that you understand what they […]

Seo wordpress plugin by www.seowizard.org.