Marketing

A Method to Follow in Your Presentation

What is your method for verifying whether you have covered all the bases in your talk?

Here is a checklist you can follow to make sure your talk is valuable and clear.

 

 

Did I begin the talk with the end in mind?
a)  Do I have a clear call to action and outcome that I desire the audience to take.?
b)  What do I want to reveal to them?

 

 Is each point I am making clear?
a)  Do I have a relevant Then, Now, and How story for each point?
b)  Have I varied the stories?
c)  Do I have a few reflective questions sprinkled throughout?

 

Will I have a Q&A session? If so, how will I keep control?
a) When will the Q&A session happen? Please do not end with the Q&A as this is fatal

 

Do I have an offer?
a)  How will they sign up for the offer?
b)  Have I included a time limit or bonus for signing up […]

How Public Speaking Benefits your Business

When you as a business owner, leader, or sales person consider all the ways that you currently use to generate leads or referrals for your business, you tend to think of what you have always done.

This usually includes:
• asking for referrals
• your current connections and associations
• existing clients
• making phone calls
• sending emails

Rarely have I found that we think of using public speaking as a method for generating leads. If you think about it, how much more qualified prospects can you have if you are speaking in front of your ideal prospects. If you provide them will valuable content that leaves them wanting to know more and wanting to stay connected to you and your business. I know myself that I have been to conferences and seminars that leave me wondering why I attended as I didn’t hear anything that I had not heard before.

What value can you provide that is thought provoking and […]

How to use Public Speaking in Marketing

When I started my first business I had no experience speaking in public. I worked with customers that had technology issues and I mostly spoke in the language of techno speak. I spoke in terms that I knew with many acronyms and computer slang. As I worked more closely with the actual users I had to change to speaking in terms that they could understand. The terms I used were that same terms that they used when they wanted me to do something for them. I did not try to tell them how I was going to do something.

As I grew the business I discovered that I needed to be able to speak on many different levels from the executives to the employees. They each had a different need as some needed more details than others. This is when I discovered Toastmasters.

When I joined Toastmasters, I thought I would check it out for a […]

Seven Tips For Writing Your Book in 30 Days

Are you a lone writer who has been putting off a story idea, and you have decided it is now or never? Maybe you a part of a group of people that are determined to write a book together. Maybe you want to interview other people who can add insight for your book. I know from experience that I had someone who was encouraging me to share my ideas and experience.

Writing a book in a month can have its challenges. When I wrote my book I spent time a coffee shop where I could concentrate on one chapter at a time. I told a few people there what I was doing and they wanted to know if they could get a copy when I was done. The coffee shop wanted to help me promote the book. They could say that I wrote it while I was at their coffee shop. You can find many […]

Four Ways Writing a Book Can Boost Your Business

Many business owners and leaders are using their experience and expertise and turning it into books. Some of the books may end up on a best seller list. Many self-publish their book like I did using Amazon Create Space. The author retains the rights to their work and pay for printing costs per book sold.

Writing a book isn’t the right for every business owner or leader. Writing the book is the easiest part, promoting your book takes even more energy. Still, becoming a published author can be a valuable way for business owners and leaders to stand out from the crowd. Here are some of the ways writing a book can help you identify and promote your business and raise your profile.

1. Promote Your Unique Value Proposition (UVP)
When you write a book, it is important to connect with the specific benefits that you bring to your customers or clients. This can differentiate you from […]

How to Write Articles that Generate Attention – Part 2

Why would you write an article, blog post, or social media post that is vague or doesn’t connect with your readers?

In the last post (part 1) we provides ideas for how to write an article that generates attention. Now we will focus on create an attention getting title and types of articles.
How to come up the titles for your articles
Don’t worry about the category first, focus on coming up with a long list of ideas. For businesses, often the best place to start is with issues or questions your clients or customers have. Try to think of every question you were ever asked and every issue you have solved. And write a very long list of 50 or more topics. Don’t edit, don’t think, just write it down.

Then later you can go back and prioritize the most important questions and issues. Now turn topics into titles. “Unable to get attention of prospects” turns into […]

How to Write Articles that Generate Attention

When you think about writing an article that will generate attention for your business you may be like most businesses and think that you could never come up with something that others will want to read.

One of the best marketing tools for a business is to provide valuable information to your prospects.

You can share this information through conversations, speaking, writing all kinds of content, including articles, reports, newsletters, and blog posts.

In many ways, writing is the most potent as you can get written information out to your prospects quickly and inexpensively if you know what you are doing.

You can break articles into several categories

Step-by-step. These are detailed, how-to articles that explain step-by-step how to do something. They can often be focused on solving a problem or issue.

Specific number of tips. This gives an overview of a certain area of knowledge and gives specific tips that you can use to be […]

How to Refocus Your Message on Problems

Does your message place the focus on what you provide as a solution? What are the benefits that your solution provides to your client or customer? If you are always talking about what you do and not what your prospect will receive you are focused on the wrong thing.

Matching your message to your ideal client or customer is the most important when is comes to marketing. You have about five seconds to get and keep their attention and you can’t waste precious time with a message that doesn’t connect with them. You are just another clanging symbol.

A message that connects clearly addresses an issue that your ideal client or customer wants a solution for. They want to experience a resolution to the issue(s).
They want to solve their problems.
They don’t care about your solution by doing step 1, 2, and 3. if you don’t first and foremost let them know that you understand what they […]

How to Thrive at Networking Events

Networking events are those times in business and life when people gather together, generally in larger numbers to exchange contact info, see acquaintances, and socialize.

How can networking be thriving as opposed to just surviving, in these situations? Don’t wait until you are in the right mindset to make connections and network. You have to kick yourself out the door. Once you are there, apply the 3 P’s strategy “Pause, Process, Pace”.

Pause

There are several steps in this process that will help you prepare for a successful networking experience. Think of it as a time to make connections, not sales.

Preregister. Committing to an event in advance makes you less likely to back down. You then have time for mental preparation, and you ensure yourself a spot at events that matter. Too many people register for FREE events and never show up. You can gain so much by just showing up. It means you are committed […]

7 Steps to Consistent Referral Generation

Understanding your customer or client’s lifecycle and mapping their touch points is the key to generating a consistent flow of referrals.

Referrals happen, thank goodness, but for too many, they happen randomly, almost accidentally.

One of the keys to tapping the systematic generation of referrals is to identify and address the touch points that add up to lead a customer or client to the logical and emotional decision that your business is referable.

Every person, place, and thing in your business that comes into contact with a prospect or a customer or client is performing a marketing function. Your business referability is being decided by the sum total of those contacts.

You may create a referral kit that includes a white paper, article, a link to a webinar or video, or something of value that you show to your referral sources and that you will provide to the prospect. This kit helps your referral sources to understand more […]

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